L’Occitane Travel Retail Plants Botanical Lab Pop-Up in Hainan

L’Occitane Group has partnered with China Duty Free Group (CDFG) to launch its first L’Occitane en Provence botanical lab pop-up at the CDF International Duty-Free Complex in Sanya, Hainan.

The travel retail activation, which opened on Sept. 27 at Block C F3-303, invites travelers on a multi-sensory journey through the brand’s botanical ingredients to create personalized beauty experiences. The new concept further showcases the expertise of L’Occitane en Provence in botanical sciences and marks a milestone in global travel retail and China.

“The Botanical Lab reflects our shared vision of creating meaningful and luxurious beauty experiences for travelers, while emphasizing the importance of sustainability and personal well-being,” said Dorothy Liu, vice president of perfume and cosmetics, China Tourism Group Duty Free Corporation.

A Voyage Through Nature

Upon entering the L’Occitane Botanical Lab, guests embark on a journey that offers an immersive experience of all five senses guided through four zones: the Son et Lumière – sound and light– visual spectacle; the Bubble Garden; Hair Lab; and the Face Lab.

The journey begins with the Son et Lumière where guests are enveloped in a 360-degree digitalized sensory experience that captivates with sound and light. Projections of botanicals, including rosemary, lavender and peppermint allow travelers to feel connected to the natural elements that inspire the products of L’Occitane en Provence. The Son et Lumière digital spectacle invites guests to experience the power of nature and sparks curiosity about the stories behind each ingredient.

Inside the Bubble Garden, guests can enhance their sense of touch and smell by catching bubbles infused with L’Occitane en Provence’s signature botanicals. Visitors are invited to feel and experience the unique scents of all four of the brand’s hair care ranges, infused with natural ingredients. These scents include the intensive and gentle and balance collections. The experience fosters a deeper appreciation of L’Occitane en Provence’s hair care rituals.

At the Hair Lab, visitors can take advantage of an in-depth hair diagnosis from L’Occitane en Provence’s expert team to better understand their particular hair condition. Guests are recommended products from the brand’s hair collection designed to meet their individual needs. L’Occitane en Provence is now the A leading brand in Asia in the haircare category, L’Occitane en Provence introduced a scalp night and fortifying serums. The former has 97% natural origin ingredients including immortelle essential oils and is designed to smooth and hydrate the scalp. The fortifying serum contains rosemary essential oil and is a triple-action product that underwent 70 formulations and four different clinical trials to find the perfect formula. It reduces hair breakage by 51% and volumizes the hair by 27%.

At the Face Lab, visitors are offered a personalized analysis of their skin with a state-of-the-art hand-held device. Following the analysis, the client is recommended tailormade products to suit the condition of their skin. The immortelle divine cream, the brand’s bestselling face cream, is powered by immortelle super extract derived from 100% organic immortelle essential oil and a natural alternative to retinol and vitamin C. It targets fine lines and wrinkles, smooths the skin and diminishes visible signs of ageing.

The expert consultations highlight the benefits of these products, complemented by a hand massage using immortelle products. The experience demonstrates how L’Occitane’s skincare techniques harmonize with nature.